How can Labour win again?
Polling shows the party needs to learn to be populist
Keir Starmer has been at “rock bottom” with the electorate for more than a third of his time in No 10. Nothing in politics is fatal, but never has recovery for this beleaguered Prime Minister elected under a “change” manifesto looked so impossible.
Never before in charted polling history has a governing party or prime minister fallen this hard and fast with voters. Never before has British politics been quite so split.
I’ve seen polling from YouGov for Greenberg Research and the Democracy Corps, which asks: what is Labour’s route to winning again?
Labour’s 2024 general election-winning coalition, as conceived by Starmer’s former chief of staff Morgan McSweeney, is dead and buried. Three in ten Labour 2024 voters who no longer back the party say they won’t vote Labour ever again – that’s more than a million of Labour’s 9.7 million votes wiped out.
The full article can be read at The New Statesman.